We’ve been moving toward better online connections with our readers for years, with a greater emphasis over the past 10 months or so.
But last week’s Freedom Editors Conference in Tempe, Ariz., put that effort on warp speed.
Editors from across Freedom, owners of The Tribune, gathered along with our publishers and partners from our interactive and broadcast divisions to examine where we’re going, to stress the commitment to getting there a little faster (OK, a lot faster) and to jump-start that effort.
As a result, we’ll be talking with readers even more than we already do, conducting what the Newspaper Next folks call “job interviews.”
In those interviews, we’ll question readers and non-readers about their lives, what they do and what they need to help make their lives better. We’ll take that information, decide what “jobs” they need from The Tribune, both our print product and online component, www.TribTown.com, and do our best to meet those customer needs.
We’ll also create online communities. We’ve started that process with adding more interactive reader comments to our Web site, and we’re excited that readers are starting to embrace that new tool.
We’re seeing readers talk back to us and to each other through the reader comments. Recent examples of those community conversations can be seen on a number of story lines, including stories and letters about Seymour Community Schools’ decision concerning waivers for elementary schools, gas prices and the entry of an independent candidate into the Seymour mayoral election.
We’re also happy to note that readers are generally being civil to each other, and even to us. And we’ve noticed some posters have challenged others about their facts and their civility. All that’s a good thing.
Another recent step toward being more interactive and vital is the introduction of blogs to our Web site.
You can talk with reporter Aubrey Woods’ via his blog at www.TribTown.com by clicking onto Opinion, and then clicking onto Blogs. Aubrey’s blog is called “For the Record,” reflecting his work with public records and as a reporter in general.
Mine can also be found there. It’s called “Dan’s blog.” Pretty original, eh?
Why the urgency to become more interactive and more engaged with readers on the Internet? It’s pretty simple. That’s where the eyeballs are, and that’s where more and more people are turning for their information needs.
About a decade ago, Freedom Newspapers Inc. became Freedom Communications Inc., acknowledging that we really aren’t just a newspaper business anymore. That’s become more and more true.
And you’ll see more evidence as we further develop our new Web site.
But our message and our mission isn’t changing. We remain committed to being the 800-pound gorilla in terms of local news, sports, lifestyle, entertainment and advertising information.
So continue to read the newspaper and cruise the Web with us, and thanks for doing so.